CALL CENTER |
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A call centre (Commonwealth English) or call center (American English) is a centralized office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, and debt collection are also made. In addition to a call centre, collective handling of letters, faxes, and e-mails at one location is known as a contact centre.
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CONSUMER CONFUSION |
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Consumers can and do get confused, especially with the massive increase in choice available and the increase in complexity of products. It seems plausible that consumer confusion, like most consumer attributes, must have a direct and significant impact on marketing strategy. Yet most of what is written on the subject is tangential and scattered over a number of disciplines. A study explores the various views together under one single heading that will be of interest to marketers and business managers.
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VOICE OVER IP (VOIP) |
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Voice over Internet Protocol (also called VoIP, IP Telephony, Internet telephony, and Broadband Phone) is the routing of voice conversations over the Internet or any other IP-based network. The voice data flows over a general-purpose packet-switched network, instead of traditional dedicated, circuit-switched telephony transmission lines.
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