ADVERTISING |
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Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representativesÂfirms that sell advertising space for publications, radio, television, and the Internet; display advertisersÂbusinesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
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CONSUMER MARKETING |
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Find CONSUMER MARKETING experts and consultants for CONSUMER MARKETING litigation support. Available to be CONSUMER MARKETING expert witnesses and provide CONSUMER MARKETING forensic consulting in CONSUMER MARKETING litigation, in addition prepare CONSUMER MARKETING expert witness reports for use in deposition and/or in-court trial testimony.
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COPYRIGHT - GENERAL |
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Copyright is a set of exclusive rights granted by governments to regulate the use of a particular expression of an idea or information. At its most general, it is literally "the right to copy" an original creation. In most cases, these rights are of limited duration. The symbol for copyright is ©.
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CRISIS COMMUNICATIONS |
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Crisis communications is the art and science of working with the public through the print, broadast, cable and Internet media when an event, which could have negative, devastating impact to a governmental, corporate or non-profit organization, suddenly starts to gather hurricane strength. It is the most creative and exhausting counseling that a public relations and public affairs professional would be asked to perform as he turns a negative into a positive.
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DEFAMATION |
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In English and American law, and systems based on them, libel and slander are two forms of defamation (or defamation of character), which is the tort or delict of publishing (meaning to a third party) a false statement that negatively affects someone's reputation. "Defamation" is the term generally used internationally, and is accordingly used in this article where it is not necessary to distinguish between "libel" and "slander".
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DIGITAL TELEVISION |
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DTV can be used to carry more channels in the same amount of bandwidth than analog TV (6 MHz or 7 MHz in Europe) and to receive high-definition programming. The digital signal eliminates common analog broadcasting artifacts such as "ghosting", "snow", and static noises in audio. However, when the signal is transmitted at a too low data rate DTV replaces these artifacts with new MPEG compression artifacts, such as "blocking", and may fail to work entirely in situations where analog television would have produced an impaired but watchable picture. Depending on the sophistication and level of the error correction defined by the technical standard that the broadcaster complies with, DTV may either work perfectly or not work at all.
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ELECTRONICS |
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The field of electronics is the study and use of systems that operate by controlling the flow of electrons (or other charge carriers) in devices such as thermionic valves and semiconductors. The design and construction of electronic circuits to solve practical problems is part of the field of electronics engineering, and includes the hardware design side of computer engineering.
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EMERGENCY MANAGEMENT |
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Emergency preparedness is a set of doctrines to prepare civil society to cope with - or plan for - natural or man-made disasters. Emergency Operations or Disaster relief are the subset of these doctrines that are concerned with recovery efforts; these comprise the execution or implementation of the Emergency preparedness plans. This is usually a government policy adapted from civil defense to prepare for nonmilitary civil emergencies before they happen. Emergency management involves plans, structures and arrangements established to engage the normal endeavours of government, voluntary and private agencies in a comprehensive and coordinated way to respond to the whole spectrum of emergency needs. This is also known as disaster management
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EMT - emergency medical technician |
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An emergency medical technician (EMT) is an emergency responder trained to provide emergency medical services to the critically ill and injured.
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ENGINEERING - ELECTRICAL |
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Electrical engineering (sometimes referred to as electrical and electronics engineering) is a professional engineering discipline that deals with the study and application of electricity, electronics and electromagnetism. The field first became an identifiable occupation in the late nineteenth century with the commercialization of the electric telegraph and electrical power supply. The field now covers a range of sub-disciplines including those that deal with power, control systems, electronics and telecommunications.
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HEARING LOSS |
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A hearing impairment is a decrease in one's ability to hear (i.e. perceive auditory information). While some cases of hearing loss are reversible with medical treatment, many lead to a permanent disability (often called deafness).
If the hearing loss occurs at a young age, interference with the acquisition of spoken language and social development may occur. Hearing aids and cochlear implants may alleviate some of the problems caused by hearing impairment, but are often insufficient. People who have hearing impairments, especially those who develop a hearing problem later in life, often require support and technical adaptations as part of the rehabilitation process.
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INDUSTRIAL ENGINEERING |
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Industrial engineering is the engineering discipline that concerns the design, development, improvement, implementation and evaluation of integrated systems of people, knowledge, equipment, energy, material and process. Industrial engineering draws upon the principles and methods of engineering analysis and synthesis, as well as mathematical, physical and social sciences together with the principles and methods of engineering analysis and design to specify, predict and evaluate the results to be obtained from such systems. Industrial engineers work to eliminate wastes of time, money, materials, energy and other resources.
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INTERNET |
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The Internet, or simply the Net, is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic, and government networks. It carries various information and services, such as electronic mail, online chat, and the interlinked Web pages and other documents of the World Wide Web.
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JOURNALISM |
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Journalism is a discipline of collecting, analyzing, verifying, and presenting information gathered regarding current events, including trends, issues and people. Those who practice journalism are known as journalists. News-oriented journalism often is described as the "first draft of history" (accredited to Philip Graham). Even though journalists often write news articles to a deadline, news media usually edit and proofread the results prior to publication.
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LIBEL |
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In English and American law, and systems based on them, libel and slander are two forms of defamation (or defamation of character), which is the tort or delict of publishing (meaning to a third party) a false statement that negatively affects someone's reputation. "Defamation" is the term generally used internationally, and is accordingly used in this article where it is not necessary to distinguish between "libel" and "slander".
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LICENSING |
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A license or licence is a document, contract or agreement giving permission for an individual or entity to do something (such as manufacture a product), or to apply something (such as a trademark), with the objective of commercial gain. Typically, the party giving the permission is referred to as the 'licensor' and the party receiving the licence as 'licencee' or Licensee. The licensor typically offers the license for a specified period of time. Both the Licensor and the Licensee have obligations which may be expressed in the body of the agreement or is expressed in general law.
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MANAGEMENT |
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Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people."
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MARINE & MARITIME |
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From the latin "maritimus", maritime refers to things relating to the sea. Maritime law (also referred to as Admiralty law) is a distinct body of law which governs maritime questions and offenses.
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MOTORCYCLE HELMETS |
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A motorcycle helmet is a type of protective headgear used by motorcycle riders. The primary goal of a motorcycle helmet is to protect the rider's head during impact, although many helmets provide additional conveniences, such as face shields, ear protection, intercom etc.
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PHARMACEUTICAL LITIGATION |
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Thousands of people die from or are seriously injured by prescription and over-the-counter drugs each year. Patients trust these defective drugs will not harm them because they have been approved by the U.S. Food and Drug Administration or been prescribed by doctors or pharmacists they know and trust.
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PLAGIARISM |
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Plagiarism is a form of academic dishonesty, specifically the unacknowledged use of another person's idea(s), information, language, or writing. Plagiarism is a serious academic offense. Plagiarism is not necessarily the same as copyright infringement, which occurs when one violates copyright law.
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PUBLISHING |
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Publishing is the industry concerned with the production of literature or information - the activity of making information available for public view.
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TECHNOLOGY |
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Technology is a word with origins in the Greek "technologia" ("τεχνολογία") "techne", "τέχνη" ("craft") and "logia", "λογία" ("saying")." "Technology" is a broad term dealing with the use and knowledge of humanity's tools and crafts.
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TELECOMMUNICATIONS |
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Telecommunications is the communication of information over a distance. The term is most used to refer to communication using some type of signalling, such as the aldis lamp or the transmission and reception of electromagnetic energy. This covers many media and technologies including radio, fiber optics, telegraphy, television, telephone, data communication and computer networking, although other types of signalling are also included (see Telecommunications History and especially Early Telecommunications).
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