EW #288 is a marketing and management consultant, has combined 30 years of consulting, industry experience with an advertising agency and a multinational packaged goods company, with a long career teaching at a major graduate school to give him a very broad perspective on the critical contributions that marketing can make in legal cases.

Adjunct Professor of Marketing at The New York University Graduate School of Business Administration for 18 years, he is able to draw upon both theoretical constructs and professional experience to provide a wide range of expert opinions. For example, in a case involving a non-compete contract, he was able to draw upon was Edward Chamberlin’s masterful theory of Monopolistic Competition as the basis of his testimony. This theory buttressed his opinion that two shampoos were, in fact, not competitive in the marketplace. (See some representative cases.)

Instrumental in the development of such creative marketing concepts as The Face Factory, a chain of retail cosmetic shops, Design Line Telephones and Phone Center Stores for AT&T, several trade shows, and academic journal publishing, is a general partner in Associates, a marketing and management consulting firm specializing in consumer goods and services, and industrial products.

Prior to establishing his consulting practice in 1970, he  was Senior Vice-President of Daniel and Charles Advertising. As Director of Marketing Services, he was responsible for the marketing, market research, media, and financial administration departments. He also worked for many years at Lever Brothers in marketing and new product development--the latter for six years.

He created the landmark study correlating corporate organization with the amount of new product output. This, in turn, led to the development of a systems approach to new product development with several of his clients.

Over the last 25 years, EW #288  has initiated new services and provided original marketing ideas for such industry giants as Avon, Citicorp, AT&T, Estee Lauder, Franklin Mint, General Telephone, Pfizer, BCG, SRI, Bristol-Myers, and Unilever, among others.

EW #288  is one of the founders of the Product Development and Management Association and is past president of the New York chapter of the American Marketing Association. During his term as president, he initiated the Marketing Man of the Year award and the Effie Award, given for the most effective advertising commercials. Effie is now the most respected of the advertising awards because it goes beyond creativity to measure actual sales results. (Note: Effie is short for “effective advertising.”) Effies are now awarded in 12 other countries.

A graduate of the University of Illinois, he received his master's degree and doctorate from the Graduate School of Business, New York University and, in addition to being a professor there for 18 years, was a visiting professor of Management at Fordham University and Pace University. He has taught and lectured worldwide on almost every facet of marketing with special emphasis on new product development.