My Experience and Qualifications

Marketing and advertising professional. Worked within an advertising agency (svp, vp, account supervisor, senior account executive and account executive), and as a client (vp marketing and communications, vp marketing, director of marketing, marketing officer), with several advertising agencies, media buying services, design companies and other marketing firms reporting to me.

I have been a member of the Advertising Club of Los Angeles since 1975. An active Board of Director since '83. The club's membership groups are media, clients, production, creative and agency executives.

Teaching graduate and undergraduate students marketing, advertising, promotion, communications and media at the University of Southern California, California State University, Northridge, Pepperdine University, and Loyola Marymount University. These classes were in the Schools of Business, Journalism and/or Annenberg School For Communication.

I have taught in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business). The classes were COMM 541 Integrated Media and Communication Strategies, COMM 542 Business Strategies for Entertainment and Communication Companies, JOUR 340 Introduction to Advertising, COMM 599 Global Communications. Also in 2005, the final "capstone" Strategies class 659 plus 660 at Pepperdine. I've taught in the undergraduate program at California State University, Northridge. The classes were MKT (Marketing) 304 Marketing Management and MKT 440 Integrated Marketing Communications (IMC).

Marketing, Advertising, Communications, Collateral, Promotion and Media
Dynamic career combining proven leadership in cross-functional operations in marketing, sales, product development, PR and communications.
Expertise in creating award-winning media, marketing, sales, and collateral programs.

Introduced campaigns that translated strategic marketing plans into tactical sales actions -- driving revenue growth, expanding market penetration, achieving dominant market share, and exploiting the presence of brand equity.
Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships. Strong conceptual / analytical skills, ability to identify new market segments.

Participative leader with excellent skills in teambuilding, motivation, quality performance and productivity improvement.

MBA in Marketing.

Active Board member of the Advertising Club of Los Angeles since 1983.

Strategic Areas
-Marketing (Strategic & Tactical Planning)
-Advertising Agency Alliance
-Branding
-Collateral Materials
-Communications & Media
-Direct Market Analysis / Identification
-Entertainment
-Events & Trade Shows
-Fundraising
-Integrated Marketing Communications (IMC)
-Intellectual Property
-Marketing & Business Development
-Multimedia Promotions
-Non-Profits / Public Service
-Public Relations (PR)
-Retail
-Strategic Partnerships & Alliances


Vision and Results
· Increased customer base by 40% through marketing partnerships.
· Vision and strategy for expansion of existing products and launch of new products through creative marketing programs.
· Identified and analyzed competitive changes in the marketplace, defining product strategy and developing marketing requirements.
· Drove product development from idea concept to launch, working with cross-functional teams and managing overall project plan.
· Built strategic relationships with corporate team, customers, advertising firms, and other alliances for winning results.
· Earned a reputation for top-notch design of marketing and media promotions.

Selected List of Companies and Public Service Organizations: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic / Verizon, SBC, Showtime, HBO, Disney, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Applause, Advertising Club of Los Angeles, Los Angeles Fire Department, California Special Olympics, and University of Southern California

PROFESSIONAL EXPERIENCE

MARKETING CONSULTANT
LMC Marketing, Los Angeles, CA 2001 to Present
Independent Marketing Consultant Group 1994 to 1997
Provide expertise in campaign strategy, new business development, rollouts, advertising, collateral programs, market penetration, and effectively identifying marketing opportunities for local and national business organizations.
Selected clients: GE Capital-ResCom (subsidiary of GE), Getty Museum, USC Annenberg School for Communication, Cedars-Sinai, Brown, Williams and Sorensen, and the Herald Tribune.

Concurrently teaching in the graduate and undergraduate programs at University of Southern California. Classes:
· Strategic Marketing
· Global Marketing and Communication
· Business Strategies for Entertainment and Communication Companies
· Integrated Marketing, Media & Communications
· Intro to Advertising.

MARKETING DIRECTOR, Special Markets and Strategic Partnerships
DIRECTV, El Segundo, CA 1997 to 2001
Entertainment / Communications Company

Vice President, Marketing & Communications
The Music Center of Los Angeles/ Performing Arts Center of LA 1988 to 1994
Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre and Education Division

VICE PRESIDENT – MANAGEMENT SUPERVISOR
VICE PRESIDENT – ACCOUNT SUPERVISOR, ACCOUNT SUPERVISOR, ACCOUNT EXECUTIVE
Grey Advertising / Grey Entertainment & Media, Los Angeles, CA 1981 to 1983 & 1987 to 1988
Nationally recognized advertising agency

Professional Teaching Experience
MBA SENIOR INSTRUCTOR / DISTINGUISHED PROFESSOR – Marketing / Advertising / Promotion 1975 to Present
University of Southern California (includes Annenberg School for Communication, Marshall School of Business), California State University, Northridge, Pepperdine University, Loyola Marymount University (Undergraduate and graduate programs)

Education
M.B.A. – Marketing, University of Southern California, Los Angeles
B.S. Business Administration – Marketing, U.S.C.

Ongoing Professional Development
· USC Advanced Management Program
· USC Modern Marketing Program
· Town Hall Executive Series, "Leaders Talking to Leaders"

Awards and Honors
· Distinguished Professor (1999) CSUN
· Outstanding Citizen Award (1993), Los Angeles City Council
· Joseph Roos Community Service Award (1993), PRSA
· Extraordinary Citizen Service Award (1993), Wilshire Chamber of Commerce
· Awards for Best Community Program (1991 & 1992), Publicity Club
· Award from California League of Cities (1991
· Belding Award (1990), Advertising Club of Los Angeles
· PRSA Award (1990), The Music Center / Performing Arts Center of L.A

Professional Affiliations
· Executive Board Position, Secretary, AIEF (Advertising Industry
Emergency Fund, Board of Director (2003 to present)
· Board of Director, Advertising Club of Los Angeles (1983 to Present)
· Chairman, Advertising Club of Los Angeles, Summer Internship Program
(1983 to Present)
· Media Captain, Partnership for a Drug Free America
· Advisory Board of Directors, California Special Olympics
· Anti-Fireworks Program, Los Angeles Fire Department
· Board of Director, Westwood Homeowners Association


Availability
I am interested and I am available to assist you.

Expert Witness, including Trial Declarations, Testimony by Trial or Deposition Past Four Years

1. Blumcraft of Pittsburgh, L.P., Plaintiff v.
C.R. Lawrence, Inc a/k/a CRL
United States District Court For the Central District of California
Worked with Bruce Gridley, State Bar #57166
Burke Williams & Sorensen, LLP
LA, CA 213.236.0600

Worked with James C. McConnon, Esq.
Alex Sluzas, Esq.
Attorneys for Plaintiff
Paul & Paul
Philadelphia, PN 19103
December, 2002 - June, 2003
Type: Report of Declaration and Trial Declaration
Settled in client’s favor in July 2003.

2. Federal Trade Commission, Plantiff v. Steven Patrick Garvey,
Mark Levine, Modern Interactive Technology, Inc.
Worked with Attorneys, Harry I. Saferstein State Bar #49750
and Nada I. Shamonki, representing Modern Interactive Technology, Inc.

3. Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C.
1620 26th Street, Suite 2068N
Santa Monica, CA 90404
June-August, 2001
Type: Research and consultation; case was dismissed

4. Medicus Formulas, Inc., Plantiff v. Thane International, Inc.
Worked with Attorneys, Robert F. Helfing (SB# 904180 and Jonathan
Pink
(SB# 179685), representing Thane International Inc. in the Superior
Court of Los Angeles.
Sedgwick, Detert, Moran & Arnold LLP
Los Angeles, CA 90017
Deposition given on June 13, 2003
Type: Media and advertising related to a contract disagreement.

5. Hulme v. Giustino, et al
Worked with Attorneys, John Hourihan and Cheryl Seitz
Declared Expert in Nov. 2003
Valerian, Patterson, Field, & Stratman
Employees of the Claims Litigation Dept., Farmers Insurance Exchange
& Affliates.
Alameda, CA 94502-0612

6. U-Haul of California, Inc. v. City of Santa Clarita
Worked with Attorneys Joseph P. Buchman and Bruce Gridley,
State Bar #57166
Declared Expert in October 2003
Burke Williams & Sorensen, LLP
LA, CA 90017