This expert has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement and in cases dealing with marketing and survey research.

He provides the following legal services:
Advertising claims research and substantiation
Evaluation of false & misleading advertising
Trademark and service mark infringement/dilution research
Survey research that meets judicial standards
Statistical analysis and testing, including statistical data processing
Consulting and expert testimony

Our areas of expertise include:
Branding, trademarks and service marks
Marketing and sales strategies and tactics
Survey research methods and procedures
New product development and consumer testing
Advertising and promotion effectiveness
Pricing strategy and tactics
Product and sales forecasting

Brief Biography:

In his corporate function as Senior Executive Officer, He has overall management responsibility for the strategic direction of the firm. As a Senior Consultant and Practice Leader, he is responsible for project management, client relationships, proposal development and research design. He leads the legal consulting practice.

He has authored over 40 articles, tutorials, and seminars on marketing research methods and strategy. He is a recognized expert in the fields of market segmentation, product positioning, product optimization, brand value, brand equity, and advanced research methods.

He is on the Editorial Review Boards of Marketing Management and Marketing Research magazines and is an ad hoc reviewer for several other marketing management and marketing research publications.

Currently, he serves on the Advisory Board for the Master of Science in Marketing Research degree program at the University of Texas - Arlington and on the External Advisory Board to the Center for Marketing Studies at the University of Georgia, which manages the Master in Marketing Research degree program. He previously served on the inaugural Advisory Board of the A. C. Nielsen School of Marketing Research at the University of Wisconsin and on the Advisory Board to the School of Business at the University of West Florida.

In addition, he conceptualized and developed MARKETING RESEARCH: A Magazine of Management and Applications and was instrumental in the launch of MARKETING MANAGEMENT - both highly acclaimed publications of the American Marketing Association.

In 1987, he initiated AMA's Marketing Research Tutorial Series now offered at every AMA research conference. He has served as an instructor in that program since its beginning. In 1995 he was the fourth person to receive AMA's Lifetime Achievement Award for service to the Profession of Marketing Research.

Recognizing his long term contributions to the profession of marketing research, the Marketing Research Association awarded Bill with an Honorary Lifetime Membership in 1997.

He received a Bachelor of Science degree in Commerce and Engineering from Drexel University in 1966 and a Master of Science in Industrial Management with a specialization in Operations Research and Systems Analysis from Georgia Tech in 1973.